Under its banner ‘Joined-up thinking for the European golf business’, the GBD team will spell out a clear, twin-proposition for 2012 for its 3,000 plus readers made up of leading and influential professionals and buyers from all the key sectors of the industry.
This proposition is:
GBD editor Ben Evans said: “We believe that the modern golf club needs to take a holistic approach and ensure that the whole club, from the sale of tee pegs in the pro shop to the sale of tea in the clubhouse, is part of an integrated, exciting experience for golfers, who are all customers and therefore the lifeblood of golf – modern customers who view golf as one leisure choice among hundreds of choices. Without these customers, we all die as businesses.
“Our clearly set out focus for 2012 will help individual businesses to succeed and to find ways to improve the customer experience in the process. This is key to our joined-up thinking as a magazine. We will actively encourage leading golf industry figures to contribute to this approach.”
This concentration on improving the experience of golfers has led to the creation of a new section dedicated to innovation called ‘Golfers by Design’ (also ‘GBD’!), which will be a specialist area for hot golf products that get customers excited or improve their day at the club. From the latest must-have game-improvement product to the best greens mower, the best in innovation will be celebrated in GBD pages.
GBD consultant editor Geoff Russell said: “Ultimately, everything we do to help improve the golf experience will help bring new players into the game and retain existing players. This thinking is crucial to the industry when times are tough and the leisure offering is so varied. I am sure that all our readers will agree with this approach.”
Two major new projects for GBD – one ‘niche’ and the other cross-industry – will be announced in the coming weeks, as will new additions to the growing GBD team, making 2012 a highly exciting proposition for readers.
Ben Evans and Geoff Russell will be at the PGA Merchandise Show in Orlando and BTME in Harrogate respectively, both taking place next week, and look forward to meeting many readers either on International Drive or Ripon Road.
GBD covers the whole golf business in its editorial scope, and has become a vital information resource and the ‘must-read’ golf industry publication.
GBD is read in hard copy by more than 3,000 carefully targeted golf industry decision makers.
If you have missed seeing a printed copy you can read GBD online at www.golfbusinessdevelopment.com. The 13,000 plus monthly readers of Golf Business News.Com can view the magazine via a button on all www.golfbusinessnews.com news pages.
With a superb reader distribution story, great design features and a strong understanding of what the advertiser needs to promote a product/service successfully, its publishers say GBD is now the natural choice for golf companies who are seeking new ways to communicate with their customers.
The first New Year issue of GBD will be published in February. If you don’t yet receive a copy let the GBD team know.
* Contact Ben Evans on +44 (0)1747 820384/+44 (0)7789 722853, or Geoff Russell on +44 (0)1865 340759. Email firstname.lastname@example.org, email@example.com.
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