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GBD magazine pinpoints ‘Golf Live’ for innovation

10.09am 29th March 2012 - Media - This story was updated on Thursday, March 29th, 2012

Golf Business Development (GBD) magazine believes the ‘Golf Live’ event at London Golf Club in May (18-20 May) will offer a great combination of some of the game’s best players but also some of the most innovative products, leading to a day out to remember for consumers.

GBD magazine is a keen supporter of innovation across the industry, something recognised by its readership of more than 3,000 management decision-makers in golf. It is running an innovation competition with a great Golf Live prize and will be tracking the best innovation stories from the event itself in May.

Celebrating some of the best 2012 products in GBD’s coming issue, the editorial team believes all the biggest equipment brands have hit top form with product launches as a group this year; something that will now benefit thousands of customers attending Golf Live.

While top names like Colin Montgomerie, Gary Player and Paul Casey headline a star-studded line-up of players at Golf Live, top golf brands such as Callaway, Titleist, TaylorMade, Wilson Staff, Cobra, Cleveland, Srixon, Rife, Mizuno, Bushnell, Oakley, Hugo Boss, J Lindeberg, Puma, Lyle and Scott and Aquascutum will be exhibiting their best in latest gear for 2012.

GBD will focus on the theme of innovation during the Golf Live event, reporting on equipment, fashion and tourism products, while also talking to Golf Live organisers Brand Events to see what golf can learn from other leisure industry sectors, and meeting the team behind London Golf Club to hear about how one of the South East’s leading golf destinations is attracting more members and visitors than ever before, through its own innovative, modern practices, pristine course conditioning and first-class customer service.

GBD has also extended its deadline for the GBD/Golf Live competition it is running for readers of GBD. Golf Live will reward a company which can demonstrate imagination, foresight and technical brilliance within a new product/service for golfers. In return for the best product idea from the most fertile brain, Golf Live will make available a 3 metre x 3 metre stand (worth £2,745 + VAT) in the exhibition area of Golf Live for all three days of the event (18-20 May). The extended deadline for this competition is 16th April 2012.*

GBD editor Ben Evans said: “While we enjoyed some good entries for this competition initially, I’d like to see a choice from a wider range of products with more from the smaller companies who would benefit most from this great opportunity at Golf Live. We are inviting other companies to show us what they can do.”

* Entry details

To enter, simply put down in words (a) why the product is innovative and why a presence at Golf Live will (b) help your company and (c) why it will excite visitors to Golf Live. Send words and pictures to the editor at benevansgolf@yahoo.co.uk

Please enter by 16 April, 2012, and following these replies GBD will contact a short list to discuss products in more detail before reaching a final decision. The editor’s decision will be final.

       

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