Global Edition

European Tour and launch game improvement platform

10.24am 9th October 2019 - Media

The European Tour and have launched a new online game improvement platform that connects fans to some of the world’s best coaches. offers diverse set of coaching videos from the game’s leading coaches, including Tour professional Robert Rock, putting guru Phil Kenyon, Hugh Marr, Lee Cromblehome, Rob Goldup and 3D biomechanics champion Dr Mark Bull. The latest addition to the coaching team is the recent Porsche European Open winner and Ryder Cup player Paul Casey and his coach, Peter Kostis.

Instructional content will be regularly updated to ensure fans have access to the latest tips and techniques to help them with their own games. Fans can either pay a monthly or yearly subscription to access the content or pay on demand per each video series they access.

Mikko Back, CEO of, said: “We are a platform for true golfers made by tour golfers – be it coaches or players. We are not just another video library, but a way to connect the best teachers to the most eager improvers and we want the listen to the users on how to improve the platform as well.

“Having the backing and support of the European Tour allows us to grow our brand for the future and we are looking forward to helping fans around the world improve their golf game.”

Rufus Hack, the European Tour’s Chief Content Officer, said: “Golfers around the world are constantly in pursuit of ways to improve their game and this new platform allows them to access content from some of the world’s top players and top coaches – the experts who help our leading professionals on a daily basis.”

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