Global Edition

DP World Tour and Sky Sports extend broadcast rights deal

10.29am 24th January 2022 - Media

The DP World has announced an extension to its broadcast partnership in the UK and Ireland with Sky Sports until 2024.

The deal will see all DP World Tour events broadcast live exclusively across Sky’s platforms, including both its linear and on demand services. That means Sky Sports customers will be able to watch a minimum of 32 live events each season across the Tour’s schedule.

Fans will also be able to enjoy new ‘featured group’ coverage for the Tour’s Rolex Series events, and the Tour will also be working closely with Sky’s VIP loyalty programme to offer access to a selection of UK and ROI tournaments.

Sky Sports customers will also have access to a range of golf programming across both linear and digital platforms, including masterclass sessions with former Tour winners, behind-the-scenes access ahead of the world’s biggest events, and much more.

The deal will also see Sky Sports broadcast both the 2023 Ryder Cup in Rome and the 2025 Ryder Cup in New York to its UK and Ireland customers on a dedicated Sky Sports Ryder Cup channel.

This agreement extends a partnership between the Tour and Sky Sports that stretches back almost 30 years.

Speaking about the extended partnership, Jonathan Licht, Sky Sports’ managing director, said: “As we kickstart a record-breaking year of golf on Sky, we are thrilled to be extending our long-term partnership with the DP World Tour, further cementing Sky Sports as the home of golf in the UK and Ireland. This year our customers can enjoy the DP World Tour alongside our live coverage of all four men’s majors, all five women’s majors, the PGA Tour, LPGA Tour and Ladies European Tour, all whilst they countdown the days to next year’s Ryder Cup in Rome, live exclusively on Sky Sports.”

Keith Pelley, Chief Executive of the European Tour group, commented: “Sky Sports have been a trusted partner to our Tour as we continue to grow and transform, ensuring that fans of our sport in the UK and Ireland remain as close to the action as possible – with comprehensive live coverage of our events, world class analysis, and behind the scenes features.

“We’re delighted that our partnership will continue until the end of the 2024 season for the DP World Tour and will continue until 2025 for the Ryder Cup. As a Tour, we are focused on giving fans innovative and insightful content, so we’re excited about what is to come in collaboration with the talented team at Sky.”

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