Cutting Edge Golf, the new golf fashion-only magazine for retailers, has published its April e-newsletter with the promise: “We can provide a boost for golf fashion retailers and golf fashion brands”.
The now monthly e-newsletters are to play a complementary role digitally to the hard-copy, 200 plus-page ‘The Cutting Edge Guide: How to Retail Golf Fashion, Apparel and Accessories’, which has the publishing date of 1st August (with the second issue published around the PGA Merchandise Show in early 2015).
The Cutting Edge Guide is a new international, bi-annual (twice-yearly) magazine and business resource for all retailers (‘i-Pad size’ – 245x168mm) on everything good about golf fashion, including access to a complete A-Z directory featuring every key brand to consider for the golf shop.
Interested specialists can read the latest e-newsletter through this link, and fashion brands can learn more about the advertising and promotional opportunities available:
Cutting Edge Golf editor Ben Evans said: “While PGA pro’s and other retailers have more confidence in selling hardware – many have grown up with a golf club in their hands – more and more fashion brands are telling us that greater support and insight is needed to raise confidence and skill levels among retailers when selling men’s and ladies’ golf clothing.
“This is to be our big thing at Cutting Edge Golf through our digital newsletters and our hard-copy Guide in August. We are also taking the steps to make The Cutting Edge Guide the authoritative showcase for all golf fashion brands (apparel, shoes & accessories), whether established, completely new, or thinking about the European market.”
Ben Evans added that he wants to ensure all those involved in golf fashion, and fashion retailing, receive a regular copy of the e-newsletter.
He said: “We want to reach all golf fashion professionals. If you or any of your colleagues have missed the boat so far, just send your email address details to firstname.lastname@example.org and we’ll welcome you aboard.”