Get Noticed Ltd, the UK’s largest golf media contractor, has further expanded their portfolio with the introduction of a new golf consumer magazine.
Chip and Spin will see an April launch followed by a sustained promotional campaign coupled with ground-breaking content benefit from a £2 million investment catapulting huge interest in this heavily congested market place.
Chip and Spin will be Get Noticed Publishing Limited’s new flagship title and will build upon the success that recently acquired title uk golfer has established. The editorial and advertising team has been retained though a radical move in content direction can be expected in a fresh new approach to golf journalism.
Director Rob Sutton commented, “This is a great addition to our current media and publishing network. We are committed to providing the golfer with a more honest slant on golf and will deliver harder hitting views and articles specifically with the ‘real’ golfer in mind.”
Chip and Spin will contain new features including dedicated sections for seniors, ladies and juniors, ideas for clubs to generate more revenue, reflect the real issues affecting their readers and focus on topics not usually covered by other golfing publications.
Get Noticed Publishing, who are based in Sale, also have revolutionary plans in place to reach their readership in addition to online annual subscriptions, which at only £2 per issue – nearly half the cost of their competitors – should see them hot on the heels of their contemporaries very quickly.
Sutton added, “Our route to sale will be via our network of ranges and clubs throughout the UK. This will create incremental revenues for the proprietors of our venues and will allow us to promote the title directly to the golfing public.”
This departure from the traditional retail paths followed by their competitors will be a key factor in deviating market share.
In addition to ranges, clubs and online subscriptions, the new magazine will also be distributed exclusively via first class flight lounges and throughout Nevada Bob’s retail outlets in the UK and Ireland.
Advertising for the first issue sold out within two days and a print run of over 30,000 copies is set for the first month. Launched on Monday April 7, Sutton is adamant that Chip and Spin will grow a loyal audience very quickly.
“The golf magazine has stagnated to a degree with similar content being offered by those currently in the market,” he said. “As this market is quite saturated we have recognised that by providing a more fitting level of content we can bring something quite different to the golfer and that in return the golfer will reward this recognition with their loyalty. We are also giving the regular golf reader a far better deal.”
Chip and Spin will retail in golf facilities at £3.25 or by subscription at £2 per month. For more information visit: www.chipandspinmagazine.co.uk or contact Get Noticed Publishing on: 0161 968 8800, email info@hi-tech.co.uk