Global Edition

T&T Golf partners with 54 to elevate Văn Lang Empire

4.54pm 12th September 2024 - Marketing & PR

T&T Golf has announced a partnership with 54, the global sports and entertainment group, to manage and operate the Văn Lang Empire T&T Golf Club in Vietnam.

This strategic partnership sees 54, with its extensive footprint across APAC, EMEA, and North America, bringing its expertise in managing and marketing golf operations to Vietnam. The collaboration aims to enhance the customer experience and create a competitive edge for the Văn Lang Empire T&T Golf Club through innovative, sustainable solutions tailored to meet the highest international standards.

Aerial view of Văn Lang Empire T&T Golf Club

Văn Lang Empire T&T Golf Club is an integral part of the Tam Nong Legendary Urban Area, covering 168 hectares in Phu Tho. The club boasts two 18-hole courses, The Prime and The Legend, both of which were designed by Greg Norman, and artfully preserve the natural beauty of the indigenous forests and tea hills.

Jed Moore, Group CEO of 54, said: “Our presence in Vietnam reaffirms our long-term commitment to nurturing sports development in the country. We believe that by leveraging our comprehensive solutions, from operations to marketing, the Văn Lang Empire T&T Golf Club will soon be recognized as a beacon of excellence, drawing global attention to Vietnam’s burgeoning golf market.”

“We believe that with the strategic vision and strong commitment from both parties, this collaboration will yield outstanding results and open up new opportunities for both T&T Golf and 54. We also hope this will be a significant step towards the sustainable development of Vietnam’s sports and tourism industry,” said Do Vinh Quang, Vice Chairman of T&T Group. 

Looking ahead, Do Vinh Quang revealed that T&T Group plans to invest in three more golf courses within the next five years, integrated into large-scale tourism and resort urban areas in popular domestic and international tourist destinations. These projects will be interconnected, attracting tourists to enjoy both golf and leisure activities.

The clubhouse at The Văn Lang Empire T&T Golf Club
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