Stuburt Golf, one of the game’s most enduring British brands, has engaged Wedge Golf Company to craft a brand identity that draws on its unique heritage, in advance of its launch into the US market.
Wedge Golf Company works with some of the biggest brands in golf, creating stunning visual assets that illustrate brand identity and tell stories that connect with golfers.
With 2026 set to be a milestone year in the brand’s 166-year history, Stuburt owner Graeme Stevens is excited for the opportunities that the new partnership with Wedge will inspire.
“This is the year that we become a truly worldwide brand, and that has made us ask ourselves who we really are,” said Stevens. “Since working with our LIV Tour teams we have developed an apparel range that exhibits the level of quality, playability and style that we wanted to achieve. The final step is to create a global brand image for Stuburt that is true to our history and reflects our future ambitions.”
Wedge Golf Company will develop all visual assets for Stuburt, including photography, video and brand storytelling. Working closely with both the design team based in Manchester, and Stuburt’s LIV Golf team, Fireballs GC. Wedge’s vision for the brand will draw on the apparel line seen both on Tour, and on club fairways worldwide.
“Stuburt has been a British sporting institution for over 160 years and that is something that golfers worldwide will appreciate. They are not just any new kid on the block.” said Vince McCullum, owner and President at Wedge Golf Co. “Our brand direction asks what it means to be a British institution, and how that translates into a modern, forward thinking fashion brand. Between a heritage based in hard work and ambition, and a future that embodies stylish self-confidence, the story of Stuburt is one that we’re excited to tell.”
With launch expected within the month, Stuburt’s fresh new identity will appear across retail point of sale, advertising, social media, and media outreach, complementing the brand’s 2026 collections around the world.
“The team at Wedge have been superb,” concluded Stevens. “They have listened to our story and have developed some incredible ideas that draw on what it means to be a British brand while presenting us in a way that will engage with our new worldwide market. I love the new identity and can’t wait for the golf world to see who we really are.”
