Stoke Park has expanded its partnership with golf digital marketing specialists Albatross Digital for 2026 following a successful first year working together on the club’s visitor green fee campaigns.
The 2025 partnership focused on a performance-based approach, allowing the Berkshire-based club to track return on investment from their paid social campaigns and attribute bookings directly to marketing activity. This data-driven model gave the club clear visibility on campaign effectiveness and enabled continuous optimisation throughout the year.
Building on this foundation, the 2026 partnership will expand to include a two-pillar strategy covering both visitor golf and corporate golf events.
Stuart Collier, Director of Golf at Stoke Park, commented: “Working with Albatross in 2025 gave us something we hadn’t had before, complete transparency on what our marketing was delivering. We could see exactly what was working and where our bookings were coming from. That performance-based approach made the decision to continue into 2026 straightforward. Now we’re excited to apply the same thinking to our corporate golf event offering and reach new audiences through LinkedIn and targeted campaigns.”
James Wilkinson, Founder of Albatross Digital, added: “Stoke Park is a world-class venue with a unique proposition. Our job in 2025 was to partner in the reopening and make sure the right golfers knew they could book a tee time, and to prove the value of every pound spent. For 2026, we’re bringing new techniques to the table that will help differentiate Stoke Park from the competition. The club has availability that many London-area courses simply can’t offer, and we’re going to make sure the market knows about it.”
The expanded strategy will see Albatross Digital work alongside a new creative agency partner, with Albatross focusing on performance marketing, strategic targeting, and ROI tracking, while the creative partner delivers premium video and photography assets.