Leading PR, marketing, and sponsorship agency Sports Impact has announced the expansion of its long-standing partnership with Wilson Golf to a global remit.
Under the new agreement, Sports Impact will manage the communication and media relations, plus advise on advertising activity and distribution for Wilson Golf in the United States and Australia, extending its role beyond Europe as the iconic brand continues to build on its strong global momentum.
The relationship between Sports Impact and Wilson Golf spans more than three decades, with the agency representing the brand in the UK and Ireland through numerous Major Championship victories, including those of Padraig Harrington and Paul Lawrie. Following the successful expansion of the partnership into Scandinavia last year, Wilson Golf has now appointed Sports Impact to oversee its representation in both North America and Australasia.
“Sports Impact and Wilson share a long-standing partnership that has been instrumental in shaping the brand’s success,” said Markus Mccaine, Director of Global Marketing at Wilson Golf. “The expertise and proven results delivered by the Sports Impact team made the decision to expand our collaboration an easy one. We’ve seen the impact of their work with other clients in the US and more recently in Australia, and we’re excited to harness that experience to continue driving Wilson Golf forward.”
Sports Impact has a strong track record of managing global golf brands, with a US client roster that includes Galvin Green, Duca del Cosma, and Motocaddy. The agency’s recent work in Australia has also drawn industry recognition for its effective brand storytelling and market execution.
“We’re delighted to expand our working relationship with Wilson Golf to include America and Australia and we’re looking forward to getting to work straight away,” said Adam Smith, Chief Operating Officer at Sports Impact. “Our team understands the nuances of working across regions and knows what it takes to make brands resonate globally and the results we produce for our clients speak for themselves. We’re grateful to Wilson for their continued trust and look forward to helping drive another exciting phase of growth.”