Thailand’s Robinswood Golf Club has partnered with Azalea, the global golf, tourism and lifestyle PR and marketing specialists, to help expand its profile among leading golf destinations in Southeast Asia.
Located in Lam Luk Ka in greater Bangkok, a fast-developing area north of the city, Robinswood Golf Club is an 18-hole championship golf course set within Reignwood Park, a 3.2 sq km lifestyle development combining residential living, education, wellness and sport. The club occupies a central role within the development and reflects Reignwood Group’s long-term commitment to quality, design and community-led planning.
Under the new collaboration, Azalea will work with the Robinswood Golf Club team to deliver targeted campaigns across key international golf, travel and lifestyle sectors, drawing on its proven track record of supporting clubs, resorts and emerging destinations on the global stage.
Robinswood Golf Club has been designed to meet the expectations of discerning international golfers, with a strong emphasis on golf course architecture, landscape design and technologically advanced facilities. Its location within Reignwood Park places the club alongside private residences, landscaped communal spaces, wellness and sporting amenities, a community retail hub and the worldwide accredited KIS International School.
The club builds on Reignwood Group’s established golf portfolio, which includes the Wentworth Club in England and Reignwood Pine Valley in China. Together, these properties reflect the group’s consistent investment in golf at the highest level. The residential villas and hotel onsite in Lam Luk Ka also complement the Reignwood Group’s hospitality offering which include The Four Seasons Residence and Hotel at 10 Trinity Square in London, The Reignwood Fairmont Beijing and South Garden Residences at Pine Valley.
Robinswood Golf Club is also home to the Claude Harmon III Performance Golf Academy Thailand. Based within the estate, the academy offers structured coaching programmes supported by performance analysis and technology, catering for players ranging from beginners to elite amateurs.
Andy Barwell, founder and director at Azalea, said: “Robinswood Golf Club is a significant addition to the regional and international golf landscape. The quality of the course and the wider Reignwood Park setting present a clear and compelling proposition for global audiences. We look forward to working closely with the team to ensure the club is introduced to the market in a measured and effective way.”
Seehachet Saifon, general manager of Robinswood Golf Club, said: “Our objective is to establish Robinswood Golf Club as an internationally recognised destination for both its golfing standards and its stunning setting within Reignwood Park. Azalea’s understanding and expertise in the international golf and leisure markets made the partnership a natural fit.”
Eric Lynge, Azalea’s Asia Pacific advisor based in Singapore, added: “Robinswood Golf Club and Reignwood Park present a unique combination of golf, leisure and luxury in one of Asia’s most hospitable locations. With the remit to communicate with the global golf and luxury market, the Asia Pacific market holds a specific focus and we look forward to leveraging all our connections to deliver their unique proposition to a discerning audience.”