Women’s golf and leisurewear brand CSARA has selected PR, marketing & sponsorship agency Sports Impact to represent its apparel collections for golf and everyday wear.
The new partnership will involve the agency managing communication and media relations, plus advising on advertising activity to drive awareness of the latest collections through strategic storytelling on how the brand is redefining women’s golf and athleisure wear.
CSARA launched its debut clothing range last summer after brand founder Claire Griffiths was left uninspired by the clothing options available to women golfers after taking up the game of golf three years ago. She then set out to deliver versatile clothing that is both functional on the golf course as well as in everyday life, from gym and training sessions to lunch with friends and travel.
“The lack of truly versatile women’s golf apparel that could move seamlessly from the course into everyday life was impossible to ignore, so I founded CSARA to change that,” said Claire. “Every piece is designed to make women feel confident, considered and comfortable, whether they’re playing, travelling, training or simply living their day.
“Partnering with Sports Impact is an exciting step as we continue to build CSARA with intention. Their understanding of both the trade and consumer landscape within the golf industry, combined with a strong industry network, will support our next phase of growth and help us reach more women who are looking for performance without compromise.”
Sports Impact CEO Natalie Collard said: “We’re delighted to be representing CSARA and can’t wait to build on the strong start since the popular launch last year. Women’s golf is going from strength to strength right now so we’re really excited to promote the latest brand and product storylines straight away.”