CAPTO Golf, the brand behind the pioneering putting analysis system, has chosen PR, Marketing & Sponsorship agency Sports Impact to promote its sensor technology across Europe’s biggest golf market.
The agency brief involves promoting the sophisticated GEN2 device to PGA Professionals around the UK and Ireland to increase their income streams with putting lessons through the winter months, plus alerting active golfers to the positive impact portable EZ sensors can have on their game.
Trusted by more than 2,000 coaches worldwide to deliver accurate putting data and used by almost 200 of the world’s best players, CAPTO technology has contributed to more than 25 global victories since its launch six years ago. It has also seen strong growth in the USA and Asian markets in recent years and been described as a ‘game changer’ by many of the world’s top coaches and players.
“We have come a long way in such a short space of time since launching into golf and we’re looking forward to working with the experienced Sports Impact team – which has such an impressive global reputation in golf – to raise awareness of CAPTO amongst more golfers and PGA Professionals,” said Francesca Ceccaroni, CEO of CAPTO Golf. “CAPTO technology can be used indoor or outdoor to make a difference to scoring and we’re looking forward to helping more players improve their putting and enable coaches to take their putting lessons to the next level,” she added.
Sports Impact will be producing informative press material for journalists to use in helping them discover more about CAPTO products and the exclusive technology behind them. The award-winning agency will also look to organise putting masterclasses for members of the golfing press, where specialist putting coaches will demonstrate the game improvement value of using CAPTO products.
“We’re delighted to welcome to the agency another client that provides premium products with a compelling storyline and are focused on producing content to help green grass PGA Professionals who use CAPTO build more business,” said Adam Smith, Chief Operating Officer at Sports Impact.
“With an impressive track record for some of the best-known brands in golf and a client retention average of more than eight years our results speak for themselves. We’re looking forward to a successful relationship with CAPTO and making a real difference in the putting and technology categories,” he added.
CAPTO joins a long list of high-profile Sports Impact clients, including Arccos, Brand Fusion, Duca del Cosma, Galvin Green, Golf’s Greatest Holes TV Show, KBS Golf Shafts, Motocaddy, Sun Mountain and Wilson.