As the clocks go back this weekend and golfers across Europe prepare for spring weather, Callaway Golf Europe has unveiled a new film that captures the mixture of frustration that golfers feel after enduring a long winter with the excitement of the longer, warmer golfing days to come.
Narrated by tennis legend and keen golfer Andy Murray, who is Callaway’s latest ambassador, the 60-second production, entitled ‘Get Sprung‘, features a roster of the brand’s ambassadors, including the ForeBrothers (Patrick, Ronan and Declan Moloney), Inci Mehmet, Trey Niven and George Blackshaw. They are joined on screen by Callaway tour staff player Xander Schauffele, who is inducing envy from the Europeans as he enjoys golf in sunnier climes.
“With Get Sprung, we wanted to acknowledge golfers’ frustrations at bad weather, muddy courses and waterlogged greens, and the anticipation that builds as the days grow longer and you finally have the golf season in front of you,” says Chris Gregg, Marketing Director, Callaway Golf Europe. “This is a tribute to golfers across Europe who have been eagerly awaiting the clocks going forward, meaning the return of post-work 9 holes, short-sleeved rounds, and those crisp 7am tee times with friends.”
The film, made in collaboration with Callaway Golf Europe’s agency MSQ Sport + Entertainment with creative and production by Homeground, will be accompanied by follow-up content on Callaway’s social channels, featuring behind-the-scenes footage that offers viewers an exclusive look at the high-level production behind Get Sprung.
There will also be a competition on the @CallawayGolfEU Instagram channel, giving followers the chance to win a season starter pack, including Callaway Chrome Tour balls, Tour Authentic gloves, and a round of golf on the Old Course at St Andrews.
Get Sprung is available to watch now across Callaway Golf Europe’s social and digital channels. Watch the full film HERE.