Global sports and entertainment agency 54 has been appointed by Caddi Club to help elevate the brand’s presence and attract new members, bringing its distinctive mix of sport, technology and lifestyle to a wider audience in the capital.
Caddi Club has four venues across London – Wimbledon, Fulham, Waterloo and Chelsea – combining TrackMan-powered simulators with premium food, drink, and entertainment, creating an immersive, social environment for seasoned golfers and newcomers alike.
54 will lead on brand strategy, social media, and PR, focusing on audience growth, membership conversion, and positioning Caddi Club as the city’s most dynamic indoor golf experience.
“Technology continues to reshape how people play, connect, and experience sport,” said Ed Edwards, CEO of 54. “Caddi Club sits perfectly in that space where golf meets culture – fun, inclusive, and effortlessly social. We see huge potential to build on that energy.”
Aaron Lloyd-Goodwin, founder of Caddi Club, said: “We wanted a partner who lives and breathes the game, but also understands how to speak to the next generation of players. 54 gets that balance – and they’ll help us tell our story in the right way.”