Azalea, the specialist PR and marketing agency for golf, sport and premium destinations, has formed a strategic partnership with Journey, the hospitality industry’s performance platform, to deliver best-in-class web development and digital solutions to golf resorts and destinations worldwide.
The collaboration unites Azalea’s deep sector expertise in golf and luxury tourism marketing with Journey’s proven track record in creating high-performing, conversion-led websites for leading hospitality brands. Together, they will support clients in transforming their digital presence to better reflect their brand, improve user experience and drive measurable commercial results.
Journey is recognised as a leading specialist in the luxury hospitality sector, winning the Hotel Marketing Association’s Best Website award in both 2023 and 2025. With more than 14 years’ experience delivering websites for hotels and resorts, the team combines compelling brand storytelling with ecommerce-led strategy to create intuitive, engaging digital platforms designed to convert.
Journey’s portfolio includes websites for prominent golf properties such as Beaverbrook, Bowood, Lough Erne, Budock Vean, Ramside Hall and LQ Resorts. The team also works with world-renowned golf resorts including Camiral and Slieve Russell across its wider performance platform.
Since its foundation in 2006, Azalea has established itself as one of the most respected international PR and marketing specialists for the golf, tourism, leisure and lifestyle sectors with a portfolio that includes acclaimed properties and resorts such as Costa Navarino, Details, Marco Simone Golf & Country Club, Quinta do Lago, Apes Hill Barbados, Aphrodite Hills Resort, Trump Turnberry, Verdura Resort, Troon International, Al Zorah and Terras da Comporta, alongside a range of lifestyle and performance brands.
The partnership enables Azalea to offer a fully integrated approach to brand, marketing and digital performance, ensuring that awareness-driving activity is supported by websites capable of converting interest into enquiries, bookings and revenue. Azalea will use its expertise to support project management, website copywriting, content production and strategic marketing consultancy to ensure that the brand and marketing activity reflect the quality of the website.
Simon Bullingham, CEO and founder of Journey, said: “Journey has a proven track record of working with leading hospitality brands to deliver high-performing websites that drive measurable commercial results. We’re pleased to partner with Azalea to bring that expertise to golf resorts worldwide. Together, we’re helping them transform their digital presence for long-term growth.”
Luke Frary, managing director of Azalea, said: “This is a big year for Azalea and our clients as we look to diversify our services across digital, design and content. Utilising our deep brand knowledge and long-standing partnerships with clients, it’s a logical step for us to support with their wider marketing requirements and amplify the PR and positioning foundations that we have built.
“The partnership with Journey is exciting and signals our ambition to provide the best-in-class digital solutions to clients that not only have exceptional design but genuinely drive performance. They share our understanding of hospitality, golf and premium destinations, and together we can now offer a joined-up approach that connects brand, marketing and website performance in a way that delivers real commercial impact.”
