Leading golf, sport and tourism agency Azalea has appointed Josh Abbott to the role of new group account & marketing director, continuing the company’s momentum following recent management structure changes and growth announcements.
Abbott is returning to Azalea three years after moving to Foxhills Club & Resort, where he oversaw all marketing and communications output for the popular Surrey venue. Widely respected in the industry, he has led successful, high-impact marketing campaigns spanning golf, hotel, hospitality, lifestyle and membership sectors.
Playing a prominent role in establishing Foxhills as an industry leader in cutting-edge marketing and content, Abbott quickly progressed to the position of director of marketing, while his leadership helped the Ottershaw-based venue win multiple awards, including Best Hotel Marketing Team at the Hotel Marketing Association’s awards in 2024, as well as Business Travel Team of the Year at The Business Travel People Awards 2024. This success has since seen him invited onto the Hotel Marketing Association’s committee.
Abbott will take up his new role as part of Azalea’s senior management team next month, taking responsibility for leading account strategy and enhancing an increased range of marketing services delivery across the agency’s diverse portfolio of international clients.
He said: “I’m thrilled to have been given this opportunity to return to Azalea and can’t wait to get started working alongside both some new and familiar faces. I’ve thoroughly enjoyed the successes delivered at Foxhills and look forward to sharing my knowledge to shape powerful solutions for Azalea’s notable brand portfolio. It’s an exciting time for Azalea and the opportunity to help shape the future growth and ambitious plans was simply too good to turn down.”
Luke Frary, Azalea’s managing director, said: “We’re absolutely delighted to have Josh rejoin the team. He has built an outstanding reputation through his inspiring work at Foxhills. His experience and deep understanding across the marketing spectrum will be a valuable addition to Azalea’s expansion as we continue to evolve our services and strengthen our offering to clients worldwide.”