Additionally, five equipment categories, set all-time records for August: balls, irons, wedges, bags and gloves. Overall, golf bags were the best performing equipment category in August, up 55% vs. August 2019, while YTD bag sales are up 5%.
“Golf Datatech started tracking golf equipment sales in 1997 and we have never seen a surge like what has happened in the summer of 2020, coming out of the worldwide shutdown from COVID-19,” said John Krzynowek, Partner, Golf Datatech, LLC. “While the overall 2020 U.S. retail golf equipment market is still down 4.1 % YTD from 2019, this spike is nothing short of remarkable considering the game and business of golf was shut down for a good part of the spring season.”
Krzynowek adds, “The August sales record, which followed an all-time record month in July, is great news for the industry moving forward. It indicates how popular golf is today, especially as an ideal social distancing activity. Newcomers are coming into the game, existing golfers are playing much more, and those who once played but left for a while are returning, which is the perfect combination to drive rounds played and spike equipment sales at retail.”
The August surge in U.S. retail golf equipment sales follows Golf Datatech’s recent report on July 2020 equipment sales of $388.6 million, which was also an all-time high since the Company started tracking data in 1997.
For more information on Golf Datatech visit www.golfdatatech.com
