Despite the fact that several manufacturers have launched new ranges for 2008, the UK Golfalot Price Index stayed level in September. Putters gained 2%, Irons 1.6% and Bags 1%, but these were offset in the main by Trolleys (-1.9%), Balls (-1.8%) and Drivers (-1.1%). The new Ping G10 range hit the shops this month and new products from Srixon, Mizuno and TaylorMade are due to follow soon.
In the USA Golfalot Price Index fell by nearly 1.7% as Drivers (-7.9%), Wedges (-5.6%), Putters (-4.7%), Shoes (-4.49%) and Utility Clubs (-2.2%) all suffered big falls. The only positive categories were Trolleys (+1.9%) and Fairways (+1.1%) but that was not enough to stem the biggest monthly fall since January 2007. Is this a symptom of the general economic outlook in the USA? Let’s hope not as the season comes to an end and new products hit the stores for next year.
The Golfalot Price Index allows the golf industry to compare price trends both within the UK and USA and between both countries. The indices operate in the same way by tracking the prices of the latest models from each manufacturer are chosen as they reach the market. Therefore the models tracked always reflect pricing on what the serious golfer wants – the latest technology. Prices are taken from Golfalot.com’s market leading golf equipment price comparison service in the UK and USA.
For more detailed information view the Golfalot Price Index graphs for the UK & USA online at www.golfalot.com/priceindex
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