Global Edition

Tulfarris tees up partnership with My Golf Group

8.53am 10th March 2020 - Management Topics

Tulfarris Hotel and Golf Resort in County Wicklow has formed a partnership with My Golf Group, Ireland’s leading golf marketing and club development specialists.

My Golf Group will work closely with the management team at the Blessington-based resort to help maximise the marketing activity and enhance the golfing experience for both members and visitors, which will ensure continued growth for the golf club.

My Golf Group has a proven track record in assisting golf clubs in growing their business and currently works with some of Ireland’s top venues. The expert team combines years of golf club management and marketing experience to offer Ireland’s most comprehensive suite of club development services.

The management and maintenance of the golf course, including the ongoing capital projects will continue to be managed by Tulfarris Head Greenkeeper David Brady and his team.

Jim Murphy, CEO of PREM Group said: “Tulfarris has a fantastic 18-hole championship course set across three peninsulas and the Blessington Lakes. We are delighted that My Golf Group has come on board to help promote the golf course and offerings at the golf club. We are very much looking forward to continued growth and success in 2020 and are already preparing for the PGA EuroPro Tour PREM Irish Masters, which will come to Tulfarris in August.”

Eoin Francis, Director at My Golf Group, said: “Over the coming years we will work closely with the management of PREM Group, club committees and existing staff to offer members and visitors an unforgettable customer experience. Our team is very much looking forward to working with everyone at Tulfarris Hotel and Golf Resort. Together, we will develop and deliver a platform upon which all future business success can be built.”

PREM Group purchased the 90-bedroom hotel in 2016 and since then has spent over €6 million to return the luxury 18th century Manor House and its surrounding grounds to their former glory. The initial renovation programme saw 16 new bedrooms being added to the Wicklow propert,y while the honeymoon suite, foyer, drawing and library rooms of the Manor House have been transformed.

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