Tagmarshal — the market leader in golf course optimisation and pace management technology — has entered a strategic partnership with Players 1st, the foremost player experience and post-round survey platform in the golf industry, to offer course managers and owners a wealth of information on player satisfaction within all aspects of their operations.
The partnership includes system integrations and seamless data exchanges between Tagmarshal’s on-course optimisation platform and Players 1st’s post-round experience analytics. This end-to-end visibility allows golf operators to correlate objective in-round data, such as round times, hole-by-hole flow, pace patterns, and staff interactions, with subjective player sentiment captured after the round. The combined insights offer a powerful toolkit for operators to make smarter, data-driven decisions that enhance golfer satisfaction, streamline operations, and maximize return on investment.
“We’re excited to partner with Players 1st, which will provide our course clients with a 360-degree view of the player experience that complements our optimisation technology,” said Bodo Sieber, CEO, Tagmarshal. “We’ve worked alongside Players 1st for several years and have been impressed by their data-led approach to identifying player experience risk factors, adding significant value to operators.”
As an innovator in golf technology, Tagmarshal draws on the full power of AI and machine learning, based on data from more than 75 million tracked golf rounds, to provide courses with real-time operational oversight and reporting. The industry-leading optimization technology gives golf operators the tools to enhance the player experience with proactive pace of play management, improve efficiency through automation, and generate material revenue.
Players 1st complements Tagmarshal’s expertise, with 12 million post-round surveys conducted at over 3,000 course partners – utilizing data from 124 million data points and generating 14,000 responses per day, resulting in unparalleled insights for operators.
Morten Bisgaard, CEO of Players 1st, added, “The partnership with Tagmarshal delivers what matters most: smoother operations for the staff, a quicker pace of play that delights golfers, and actionable analytics that the golf course needs to make confident decisions that enhance its reputation and profitability. We love golf and data and want to create exceptional experiences for golfers at courses worldwide.”