‘Changing the Business of Golf’, the popular golf business docuseries from Syngenta, returns to screens this week with a new episode concluding an eventful past two years for golf course owner Fame Tate.
In February 2022, golf in the UK was booming and Fame had brought Stanedge Golf Club back from the brink of extinction, transforming it into a thriving business at the heart of the community.
The first-time business owner has continued to ring the changes inside and out since then, but the unforeseen challenge of a sudden serious illness left the future of Stanedge hanging in the balance.
“Reflection is a wonderful thing and I’ve drawn a lot of positives from being forced to step away from the business,” says Fame in the new episode.
“It made me look at how I operate, the functionality of the business and my own time-management. Being here seven days a week, 365 days a year is just not possible.”
Watch new episode: The Business of Change
The episode also features key team members who stepped up in testing times, explaining how they coped with the overnight loss of their leader. All six previous episodes are available via this link.
In the two years since Changing the Business of Golf was last at Stanedge, golf has continued to thrive in the UK, but clubs and courses have had to adapt to new customers, different expectations and fresh financial pressures.
Fame explains how Stanedge has continued to grow and push forward towards its targets, employing tactics to future-proof its long-term sustainability.
“Our core values have remained the same but obviously the business has changed and developed. I’ve had to change, everyone’s had to change and be on that journey,” she says.
Catch all previous episodes following Fame’s remarkable journey to transform the customer experience and make her club a friendly and inclusive community venue.
Changing The Business of Golf is a unique series of documentaries. Produced for Syngenta it tells the remarkable story of one woman’s mission to turn around a rundown club and make it friendly, accessible and inclusive.
Since 2011 Syngenta has led the industry with groundbreaking market research – highlighting a $35 billion opportunity to increase the number of women and girls playing golf.