Global Edition

Short courses are good for golf participation

12.36pm 21st September 2016 - Management Topics

Ian Bonser (third from left) and his 3 Hammers team
Ian Bonser (third from left) and his 3 Hammers team

Can a short course attract new golfers? Ian Bonser, Owner of 3 Hammers Golf Complex knows they can – as he has done it and will share his secrets to developing an award winning business at GolfBIC 2017.

The session, entitled “Award Winning Formula for Golf Success” will be led by Ian Bonser, Owner of the ‘National Award Winning’ 3 Hammers Golf Complex for the past 30 years together with his two Academy Directors, Rob Bluck and John Cheetham, who will explain how they have developed a successful and profitable business, attracting hundreds of new golfers to the game each year. 3 Hammers is an exemplary golf venue offering unique facilities and this session is an excellent opportunity to learn best practice in attracting, growing and maintaining golf participation.

The key learning outcomes from this GolfBIC session are:

  • Developing a winning formula
  • Investments, developments and diversification
  • Beginner Golf – Best Practice
  • Junior Golf – National Award Winners
  • Ladies Golf – A Unique Concept
  • What the future holds – the keys to success

3 Hammers Golf Complex in Wolverhampton, won the prestigious Critchley award from the Golf Foundation in May 2016, where they shone above all competition in recognition of their significant impact in the development of grass roots junior golf and due to their success in attracting new players are now recognised as a national example of good practice by industry bodies such as England Golf, the PGA and the Golf Foundation.

They celebrated their success in spectacular style by flying the staff by helicopter to a star studded event at Wentworth where they were presented with the award by Golf Foundation president Sandy Jones.

GolfBIC will take place on 17th and 18th of January 2017 at the Harrogate International Centre in conjunction with BTME and is designed to attract golf course owners and operators, secretary’s & general managers and other golf club operational staff to learn, network and get inspiration and ideas to help grow your golf club business.

Official registration for GolfBIC will open in October but you can register your interest in attending by emailing

3 Hammers Golf Complex


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