Scottish Golf has announced that is has renewed its partnership with Players 1st, the leading customer experience management company.
The renewal follows last year’s successful roll-out of the Players 1st Survey Fund, which will remain available for another year.
In 2022, the now-recured Players 1st support fund was part of a broader support package offered to affiliated clubs by Scottish Golf. The free 12-month subscription to the Players 1st Member Experience Survey allows clubs to collate member feedback and access powerful analytics from a simple-to-use results dashboard by Players 1st. With these insights, club managers can make data-driven decisions and influence development in the areas that are important to their members.
Andrew Baptie, Head of Club Services & Governance at Scottish Golf., said: “At Scottish Golf, we find it extremely important to provide our clubs with the best tools available to support the recruitment and retention of members and visitors.
“Since launching the inaugural Players 1st Survey Fund in 2022, we received extremely positive feedback from the clubs that used the platform, and the majority of these clubs were extremely keen to renew their access. We hope this fund is considered by clubs across Scotland who are looking to engage with their members and use this data-led solution to provide even better experiences.”
Following the solid adoption of the platform from clubs onboarded in 2022, Players 1st also hope many more clubs across Scotland consider introducing the survey tool into their armoury. All clubs will have access to, and be part, of the growing national benchmark and receive focused and specific insights through the platform to bolster member retention in 2023 and beyond.
Amelia Lewis, UK regional manager at Players 1st, said: “We are delighted to continue our partnership with Scottish Golf and play a part in working towards their strategic goal of developing strong, sustainable clubs built for the future. Our software strengthens the support on offer to affiliated clubs, which has been validated by the positive feedback from clubs who received the support in 2022.”
Clubs that received funding last year can apply to renew in 2023, allowing them to compare their new results with their previous benchmark. This feature empowers them to quickly pinpoint the ongoing critical areas of their club that matter most to members and take necessary actions to meet their expectations.
Scottish Golf affiliated clubs can apply for the Players 1st Survey Fund via the link provided on the Scottish Golf website, with a closing date of April 14.