In their continuous drive to maintain and improve standards within the golf community, Toro and Reesink Turfcare are working with leading customer service management specialist and training provider 59club.
The relationship with 59club focuses on the continuous efforts required to produce the best playing surfaces possible.
59club provides mystery shopping audits and satisfaction surveys at participating golf clubs to help measure standards. Their insights and expertise are utilised to upskill and train employees, all with a focus on improving customer satisfaction.
Jon Cole, business divisional manager for Turfcare at Reesink Turfcare, explains: “59club supports continuous improvement in the industry, placing the importance on the customer’s experience. A big part of the process is looking at the consistency of the tees, greens, fairways and bunkers. An unbiased look at course performance is always a good thing and the results provide valuable feedback on the processes, procedures, methods and equipment used to keep the course inline with expectations.”
While Reesink is one of the best placed suppliers to help with course maintenance and improvements, its involvement with 59club doesn’t stop there.
Will Hewitt, general manager 59club UK, explained: “Our latest brand alignment with Toro and Reesink Turfcare is really exciting, they’re a great match for our values and ethos to provide a measurement of quality across the industry. We’re delighted to announce that they will also sponsor the Greenkeeper of the Year at our annual awards.”
Cole added: “We’re always looking to shine a light on those working across the UK to create the best fine turf they can. The future of the industry relies on those professionals, and we consider it an honour to create opportunities and be approached to support initiatives to recognise the skill it takes, promote progression and ensure the future of turf management is bright.”