Global Edition

Prices of UK Drivers & Wedges hit new lows

7.55am 23rd August 2007 - Management Topics

The Golfalot Price Index in the UK saw prices fall by 1.24% in the month to 20th August as the summer sales saw prices reduced. Poor weather and discounting ahead of new ranges due in the autumn are likely to be the main factors for this.

The average price of a driver and a wedge fell to the lowest since the Golfalot Price Index started in October 2004. The average price of a driver is now £130 while the average wedge price is below £50 for the first time. The main fallers in the last month were Putters (-2.6%), Drivers (-3.2%) and Utility Clubs (-4.3%), with Irons the best performing category with a very marginal drop of 0.2%. However, after rises earlier in the year, it is not all doom and gloom as the GPI is only down 0.4% in the last 12 months.

In the USA Golfalot Price Index has similar trends with irons the best performing category in the last month, posting a 2.4% gain. However all this gain was wiped out by falls in all the other categories, with Balls (-3.2%), Shoes (-2.7%), Utilities (-2.4%) and Drivers (-1.1%) the main culprits.

Therefore the US GPI tracked sideways in August, although gaining some ground on the UK GPI, and it is now performing 1.3% better so far in 2007. The weather must have been better in America!

The Golfalot Price Index allows the golf industry to compare price trends both within the UK and USA and between both countries. The indices operate in the same way by tracking the prices of the latest models from each manufacturer, chosen as they reach the market. Therefore the models tracked always reflect pricing on what the serious golfer wants – the latest technology. Prices are taken from’s market leading golf equipment price comparison service in the UK and USA.

Golfalot Price Index

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