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Praise for Increased Revenue Potential via GreenFree

9.32am 8th March 2011 - Management Topics - This story was updated on Sunday, May 15th, 2011

GreenFree, the home of 2-for-1 golf, has been lauded by leading golf clubs for the additional income that it helps generate for clubs across the UK and Ireland. With many golf clubs looking at ways to generate additional income in a difficult economic environment, and some experiencing declining membership numbers, GreenFree has been recognised for bringing in additional revenue through attracting visiting golfers with the offer of half price green fees at selected times.

A recent survey of over 16,000 golfers showed that GreenFree voucher users bring in an additional £36 per person on average in the golf shop and clubhouse, over and above the green fee. With the average green fee at nearly £29, that works out at around £65 per person, or £130 per 2-ball.

“Our association with GreenFree has enabled us to develop an important additional green fee revenue stream,” noted Iain Burns, Director of Golf, Marriot Forest of Arden Hotel & Country Club.

“Being listed as a GreenFree venue and benefiting from the marketing activity has definitely increased Mottram Hall’s visibility on a national basis,” commented Tim Hudspith, Director of Golf, De Vere Mottram Hall. “There is no doubt that this has given us a competitive advantage locally when it comes to attracting visitors from a wider catchment area.”

Brian Connor, Head Professional Manchester Golf Club also added, “The beauty of the GreenFree scheme is that we have generated traffic on the days and times when the bulk of the membership doesn’t tend to play. The scheme allows us to set the rules so we are maximising our inventory without upsetting our members – a great win-win situation.”

Around 950 courses are available to GreenFree voucher holders, all of whom receive free marketing exposure via GreenFree’s website, directory and extensive email database.

Much of the scheme’s success is based on member golf clubs being able to set their own restrictions, making it possible for traditional clubs to maintain their exclusivity. Certain times of the day or days of the week can be highlighted for GreenFree users, ensuring little disruption to the members’ experience and therefore a win/win for golfers and clubs alike.

GreenFree www.greenfree.co.uk

 

 

 

       

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  • “A recent survey of over 16,000 golfers showed that GreenFree voucher users bring in an additional £36 per person on average in the golf shop and clubhouse, over and above the green fee. With the average green fee at nearly £29, that works out at around £65 per person, or £130 per 2-ball.”

    – I find this hard to believe. How reliable is the data behind this claim? I suspect that more than a few of the respondents have replied by giving the answer which they expect that the questioner wants to hear.

    Few people spend more than about £6 per visit behind the bar. Most do not eat, unless they are with an organised society. On the most generous interpretation that might leave an average of about £25 per person being spent in the Pro Shop.

    We have over 4,000 visitors per annum. £100,000 in shop sales? Dreamland!

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