Global Edition

MyGolfpass Scheme is Growing Fast

8.25am 27th July 2010 - Management Topics

Golf clubs across the UK are continuing to appreciate the benefits of with more than 150 courses having joined the innovative concept over the last two months – making it the fastest-growing discount scheme of its kind.

Around 30 clubs a week are currently signing up to as they realise the advantages of enrolling in the scheme. is free to join for both clubs and golfers and offers clubs the unique opportunity to promote all aspects of their club, including new membership recruitment, society and open days, pro-shop offers, buggy hire and driving range deals, bar and catering offers and even on-course accommodation if applicable.

Around 500 courses in the UK have joined the scheme since its launch last December and managing director Rob Sutton anticipates the number will continue to grow at the same rate during the remainder of 2010.

Sutton said: “There is not a scheme in the UK that is like ours and clubs are really beginning to appreciate the benefits of joining Our sign-up rate makes us the fastest growing scheme of its kind anywhere and we anticipate our number of members, both clubs and golfers, continuing to grow over the coming months.

“The beauty of our scheme is that appeals to all sorts of groups. Courses can promote all aspects of their clubs while golfers can enjoy discounted golf the same day they book thanks to our instantly downloadable e-pass vouchers that mean they no longer have to wait for something to arrive in the post.”

More than 1,700 venues in the UK, Europe and worldwide have enrolled with since its launch last December with the scheme offering discounted golf of up to 60 per cent in 24 different countries.

People joining the new scheme can buy individual e-passes or can spend £24.95 for an annual pass which entitles them to unlimited e-passes over a 12-month period.

But instead of having to wait for vouchers or cards by post, e-passes will be instant, meaning golfers can enjoy a discounted round of golf at their chosen course on the same day as they buy their discount e-pass. Golf clubs and secretaries will automatically be notified by e-mail that a golfer has bought an e-pass to play their course.

Sutton added: “We want to help golf clubs get out of the fixed 50% off green fee trap by allowing clubs to control discounts to suit them. Fifty per cent off a green fee may be acceptable on a Monday morning but they should have the opportunity to demand more at busier times or days. We believe that we have found the right formula and the signs are extremely encouraging.”

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