Global Edition

 

Industry Big Guns Team up to Kick off BGIA ‘Grow Golf’ Initiative

8.25am 23rd April 2007 - Management Topics

Four giants of the golf industry have joined forces in an unprecedented move to help grow the game of golf. Acushnet, Callaway, Ping and Taylor Made/Adidas, under the umbrella of the British Golf Industry Association, are pioneering a new initiative to stimulate golf participation across all age groups, geographic regions and social backgrounds in the UK.

The ‘Grow Golf’ campaign, launched at the BGIA’s AGM at Woburn on 16th April 2007, will be kick started with a ‘seed fund’ from the four founding partners in excess of £50,000 and the BGIA will be looking to organisations such as the Golf Foundation and the England Golf Partnership, as well as other regional or local initiatives from schools, clubs and associations, to submit innovative proposals in the next few months to be considered for funding.

“We are delighted that four of the biggest golf companies have chosen to be the founding partners of the Grow Golf campaign and we are looking forward to investing in a wide array of proposals aimed at developing the game at grass roots level in the coming years,” commented BGIA chairman David Wells.

Fund contributions will be based on a percentage of UK turnover for each partner company and it is hoped that more BGIA members will be encouraged to participate so the annual fund becomes increasingly significant and Grow Golf becomes a major contributor to the future growth of the game.

For further information please contact Jacqui Baldwin at the BGIA on +44 2476417141 or email Jacquib@sportsandplay.com

BGIA www.bgia.org.uk

       

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