This month sees the publication of a new report that takes a detailed look at the markets, distribution channels and retailing of golf apparel in 15 European countries. David Rigby Associates carried out the report, which was commissioned by the British Golf Industry Association (BGIA) and supported by Trade Partners UK.
Among the key findings are
- Golfers are now choosing garments that provide a combination of aesthetics and functionality and that can be worn both on and off the course.
- On the Continent, trends on the fairway are increasingly following those on the high street to the extent that certain fashion brands and retailers, for example Casall, Xandres, La Perla and Escada Golf, are now producing separate golfwear ranges.
- Despite recent efforts by some to update their styling, consumers in other European countries regard many British brands as unfashionable.
- Buying groups are increasing in importance, particularly in the more mature markets
- Although it is estimated that only 25% of registered golfers in Europe are women, in certain countries sales of ladies‘ golfwear account for as much as 60% of total apparel sales
The full report is available from the BGIA for €500 (members) €1,000 (European Golf Industry Association members) and €1,500 (non-members)
Jacqui Baldwin is the BGIA manager Tel: Int. +44 (0)2476 404999 email@example.com