Golf club health check specialists 360 Golf launched a revised offer this week for all UK golf clubs affected by the ‘credit crunch’. And 360 Golf director Mel Thomas believes the industry has never faced such tough pre-season conditions.
The revised 360 Golf Club Health Check service enables golf clubs, both proprietary and member-owned, to get specialist advice and experienced opinion on all golf club operations without having to break the bank.
The Health Check can cover club finances, management, membership, F&B, pro shop, the golf course and most importantly profit and loss.
After reviewing a golf club’s facility and business performance, and by working with club owners, managers and members, the 360 Golf service offers practical ways of dealing with issues like falling turnover, diminishing profits or falling membership numbers by offering informed solution suggestions.
Health Check solutions can enable club operators to grow income and cut costs whilst maintaining standards to keep members and visitors happy. The service also leaves operators better able to adapt to currently volatile market conditions.
360 Golf director Mel Thomas says, “These are the toughest, most competitive business conditions I have seen in my 20 years in the golf business. Unfortunately some clubs will not survive, and the strugglers need to act quickly before their business becomes unsustainable.
“We would like to talk to the clubs and owners now, before it is too late and we end up being instructed by their banks, which unfortunately is already happening”.
Thomas, along with fellow director Robert Clive, is a former golf club operator who has carried out many such Health Checks and business reviews in the UK golf market – through good times as well as bad. A timely Health Check can save a business and thereby the golf club.
As Thomas says, “There have already been ‘credit crunch casualties’ among UK golf clubs. Although some failures are unavoidable, the experience we can provide and the solutions we can offer can make huge differences to the clubs”.
All Health Check work performed by 360 Golf is on a strictly confidential basis. References are available from many previous customers including member clubs, proprietary clubs plus banks and other lending institutions.
360 Golf www.360golf.co.uk