GolfNow, the leading technology and tee time distribution platform, emerged from the first quarter of 2025 with a record-breaking growth, as golf courses throughout the US welcome warmer weather and begin to open for the new season.
By the end of March, GolfNow had onboarded more than 320 new golf properties in North America – both traditional green-grass facilities, as well as off-course club fitting, training and entertainment venues – which have chosen to incorporate GolfNow technology and services into daily operations.
“This has been one of the strongest starts to a year in our history,” said Todd Triplett, GolfNow Senior Vice President. “The surge in partner growth reflects the value golf facilities see in GolfNow’s technology, marketing power, and the ability to drive golf rounds and revenue. We’re proud to welcome such a broad range of properties.”
Among the new partners are championship courses, municipal gems, and resort destinations, each tapping into GolfNow’s comprehensive suite of tools, from tee-time booking engines and point-of-sale systems to marketing services and performance analytics.
A sampling of notable golf facilities partnering with GolfNow so far in 2025 include Charlotte National Golf Club, Indian Trail, N.C.; Blackmoor Golf Club, Myrtle Beach, S.C.; Junior National Golf Club, Goodyear, Ariz.; Tampa Bay Golf & Country Club, San Antonio, Fla.; San Juan Oaks Golf Club, Hollister, Calif.; and the two championship courses at World Golf Village, St. Augustine, Fla.
Expanding its online platform choices to better connect golfers with the game they love, GolfNow also announced new partnerships with innovative ‘off-course’ venues which have gained traction as competitive entertainment options to more traditional leisure activities. GolfNow is now giving golfers the ability to reserve sessions with Trackman, the global leader in golf technology solutions across simulators, driving ranges and mobile outdoor practice, as well as Club Champion, one of the world’s most prominent names in custom club fitting.
On the heels of a Q4 2024 partnership renewal with Troon, GolfNow in January announced the extension of its longstanding, enterprise-wide partnership with Bobby Jones Links, a golf industry leader in club operations management and advisory services.
With an eye on the future, advancements in GolfNow technology were highlighted by the introduction of Athena, its newest, trailblazing technology that leverages learning intelligence to generate thousands of daily pricing decisions empowering golf courses to make smarter business choices. Since its late January launch, more than 130 golf facilities have integrated Athena technology into their operations.
“These accomplishments are a testament to a GolfNow team that, across the board, is dedicated to doing their part in helping our partners thrive and succeed,” Triplett said.