Global Edition

Golf Genius Software and BRS Golf celebrate first year of integrated competition management solution

9.48am 10th January 2022 - Management Topics

Created with the aim of providing a best-of-breed complete solution to the UK & Ireland club market, the partnership between Golf Genius Software and BRS Golf by GolfNow has now been successfully serving clubs for a full year.

Bringing together the core strengths of both leading golf software providers, the BRS Golf and Golf Genius product delivers a complete competition management solution, including live scoring through the BRS Golf Scoring App, online booking and payment solutions, and full integration to WHS across all golf unions in the UK and Ireland. 

Having powered in excess of 50,000 rounds in 2021, the solution has been warmly received by clubs looking to offer their players the best in all departments.

Commenting on the product implementation at The Melbourne Club at Brocket Hall, Golf Operations Manager, Chris Drane said: “BRS Golf and Golf Genius takes running events and member competitions to the next level and I would highly recommend it to any club running member competitions or to someone wants to add a unique experience for their golf day or society business but also increase the amount of revenue generated from these events.”

Edward Mason, Golf Manager at Cleeve Hill Golf Club, added: “The feedback from our membership has been excellent, with more and more embracing the mobile app technology. The integration between BRS Golf and Golf Genius saves us a lot of administration time, by streamlining the competition management process. For our members, they appreciate the one-app feel with all their golfing information available within the palm of their hands.”

With a year spent learning from and listening to customer feedback, the two companies’ commitment to development will see them launch an enhanced iteration of the product in January that offers further enhancements and even smoother integration.

Fiona Hampton, VP, GolfNow UK & Ireland said: “It’s been great to see our combined suite of products improving the enjoyment for golfers and saving time for clubs and their staff. We’re delighted with the progress we’ve made in the last year and look forward to the future of our partnership with Golf Genius, continuing to deliver the best solution for our golf club partners.”

Craig Higgs, Managing Director of Golf Genius International commented: “Offering an established alternative to what has been the status quo within the market is a huge step forward and I firmly believe that the new choice being offered to clubs stands the industry in good stead. Looking ahead, 2022 represents another exciting opportunity for us to strengthen the product further and build on what has already been achieved.”

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