Simply by getting more members to register their details than any other club, Club Pro Adam Aram and club manager Richard Arnold have helped Reigate Heath GC win two valuable Virgin Atlantic Airways tickets via a special online promotion from the PGA South Region.
PGA South Region’s new e-newsletter ‘Associate’ is co-sponsored by Virgin Atlantic Airways and, as part of their support for each issue of ‘Associate’, the airline is providing a pair of return tickets to any one of 24 destinations around the world. Mailed to all the club managers and professionals in the South Region, there is a simple online link for registering names, clubs and e-mail addresses: http://www.pgasouth.info/index.php?page=associate_sign_up
A brilliant prize…
When he read his first copy of ‘Associate’, Reigate Heath Club Manager Richard Arnold thought the tickets would make a brilliant prize: “Finding suitable prizes is really difficult, but this seemed like a great way to get something a bit different. All we had to was to get as many people from Reigate Heath GC to register their details with the Virgin Atlantic special offer. Given the potential value of these tickets, we now have a fantastic prize for someone at the club to win!”
Richard Arnold saw that he could exploit his club’s e-newsletter application (part of their CLUBView website package) to communicate with all 450 of the club’s online members, and encourage them to register their details, as Richard explains: “It couldn’t have been easier. We use this particular communications tool 2-3 times every week to promote forthcoming events, social functions, matches and so on, and it was the ideal way to promote this offer to our members. 102 of our members proceeded to register within 48 hours of receiving the e-mail from me, and this achieved a great result for the club – a pair of Virgin Atlantic airline tickets!”
Realising the potential value of these tickets, Reigate Heath GC is now organising a special draw for them with the aim of raising several thousand pounds for both the Captain’s charity and some additional furniture for the new clubhouse balcony built as part of a major refurbishment.
In the meanwhile, if you are one of the 400+ clubs that gets Associate and has a CLUBView website system, check out the latest issue and use your online opportunity to make some money for your club.
PGA South Region: 01483 224 200, contact Liam Greasley, www.pga.org.uk
Link to latest PGA South Region’s Associate e-newsletter: http://dcm5.com/dm?id=C051F21D0A977046995D9A38234D4F93196435B1D4FEE6F0
Reigate Heath GC www.Reigateheathgolfclub.co.uk
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