With more than 20 venues around the UK already utilising the system, Golf Club Media is helping to change the way golf clubs communicate with their members through the introduction of 55-inch touchscreen digital noticeboards.
Replacing the traditional cork-style board, the touchscreens are adorned with Golf Club Media’s bespoke software, allowing members to read the latest club news, sign up for social events, view club menus, check out upcoming weather, browse promotions from the club professional, and much more.
The systems and screens are free to install for golf clubs, with customers able to select and manage the content that they wish to display on their own screen, with the addition of QR codes allowing for signups for club events or even external competitions.
One such competition is currently being run through the Golf Club Media network in partnership with the DP World Tour, with golfers able to win season tickets to the BMW PGA Championship at Wentworth in September – a competition unique to clubs with the system installed.
Whilst digital screens in golf clubs have grown in popularity, the Golf Club Media offering differs in two key areas. Firstly, it was built and developed by a team of dedicated golfers, rather than an external system which has been repurposed for the golf industry.
Founder Ben Phillips has worked within golf for more than a decade, setting up and continuing to run a hugely successful amateur golf tour, as well as the GD Scoring system used across the industry to aid the seamless running of events.
The second way in which the Golf Club Media system differs, is the implementation of 55-inch screens which utilise industry-leading touch screen display technology. The screens present content both simply and clearly, aiding ease of use amongst all golf club members. Club managers and secretaries are also able to work with the team at Golf Club Media, who provide an additional content service, helping to populate the noticeboards where needed with wider news from the world of golf.
In return for the free screens and systems, clubs allow Golf Club Media to place an additional screen within the clubhouse which can be used to promote premium brands that wish to speak to a golfing audience. The system is managed centrally, and powered by Philips, ensuring a level of quality control across the network, with a focus on the promotion of relevant messaging and a high-level of creative execution. Businesses currently utilising the network include DP World Tour, Your Golf Travel, Stewart Golf, Genesis Cars, and Melanoma Fund UK.
Ben Phillips said: “After spending so much time within golf clubhouses, it was frustrating to see the same, tired-looking, noticeboards being used across the country. Golfers have shown an appetite for modernisation, becoming familiar over recent years with digital scoring software within clubhouses, as well as through dedicated application on their smartphones. As soon as we trialled the digital noticeboards, the feedback was incredible. Not only did members find them easy to use, but they also helped modernise the clubhouse – adding a level of sophistication, whilst maintaining simplicity for all members”.
Scott Clark, General Manager at Boyce Hill, which is already using the system, said: “Since having the Golf Club Media touchscreen noticeboard installed, we’ve seen a great uptick in onsite engagement from members, visitors and guests. It adds a real feel of modernisation to our club and a great benefit to all. The members love the free to enter competitions also. The aftercare service from the guys at GC Media has been brilliant,”
For more information, visit www.golfclubmedia.com or email bphillips@gcmediagroup.co.uk