The first book to introduce the fundamentals of golf business and management from a truly international perspective is now available. With individual sections exploring the development of golf on every continent, this book presents the latest thinking on current issues in golf, ranging from key topics such as media, club management, sponsorship and retail at elite and non-elite levels to emerging issues such as sustainability and innovation to global governance.
Three international professors are collaborative editors of the new book: Tim Breitbarth (Bournemouth University, UK), Sebastian Kaiser-Jovy (Heilbronn University, Germany), and Geoff Dickson (Auckland University of Technology, New Zealand). It is published by Routledge, a powerhouse in global sport-related publishing.
Featuring significant insights from global leaders and practitioners, the UK contributors include leading Golf Consultant Eddie Bullock and Andy Rankin, Senior Lecturer in Sport Business, Bucks Business School.
Tim Breitbarth commented: “Golf Business and Management is essential reading for students of any golf related degree course or professional accreditation programme. We are honoured and delighted to have had the book recognised and forwarded by Martin Slumbers, Chief Executive, The R&A and Guy Kinnings, Global Head of Golf, IMG.”
The book has 272 pages and is available in both hardback and paperback. An e-book version is also available. More details are available from the publisher Routledge directly www.routledge.com