For many years, golf club managers, owners and operators have been asking for a technical solution that allows them to earn maximum revenue from those tee times that are in high demand times, and ClubNet Systems has developed and tested a new ‘Dynamic Pricing’ option for their clients to implement if they wish.
The golf industry has looked at the success of other industries, including the hotel and airline industry, who, like golf, have a finite inventory of products to sell. Using a dynamic pricing strategy enables the club to promote their green fees at attractive rates, but the best rates are only available to those who book and pay the furthest in advance. Those golfers who book at the last minute will pay the higher green fee rates for the last few tee times that are available.
John Aherne, CEO of Golfgraffix, which bought ClubNet Systems in 2017, said “The dynamic pricing strategy has worked so well for airlines like Easyjet and Ryanair, and hotels groups like Hilton and Holiday Inn, and we see no reason why this will not work in the golf industry. Our team of developers have created a simple tool that allows our clients to maximise their revenue, setting the minimum and maximum green fee rates, and how many tee times will be available at each pricing point in between these low and high rates.”
He added: “The tool is very flexible, as the golf club manager can select which days of the week and times of the day the dynamic pricing would work, and also use this strategy alongside more traditional offers, like early-bird or twilight rates.”
ClubNet Systems is a club management software company owned by Irish technology company Golfgraffix. Since 2011 Golfgraffix have been supplying numerous areas of the worldwide golf industry with innovative technology solutions for all facets of the game and have worked with over 1,000 golf clubs worldwide.
ClubNet Systems offers a full software platform for the management of all types of sports and social clubs and is currently the leading provider of club management software to golf clubs in Ireland.
ClubNet modules include a fully-functioning Tee Sheet with online bookings for members and visitors; a full member management/invoicing module; a comprehensive EPOS system; the ClubNet App which is a great interface with members and visitors; E-Mail Builder; Website Builder; 3D Course Graphics; a very useful CRM system and a GreenKeeper App.