Global Edition

An Audience with Annika and Greg

9.20am 18th June 2010 - Management Topics - This story was updated on Monday, June 27th, 2011

Annika Sorenstam with Andrea Sartori of KPMG

This month on Golf Business Community, Greg Norman and Annika Sorenstam share their insights on the economic downturn, the future of the golf business and offer a rare glimpse into their daily business lives.

Greg Norman, the former World Number One golfer, successful entrepreneur and recipient of KPMG’s Lifetime Achievement Award 2010, reveals his ‘concentric circles’ business model, his experience of working on six continents over 20 years, and highlights future business trends and the shift towards emerging golf markets.

Meanwhile, Annika Sorenstam, the greatest female golfer of all time and now a business professional and mother, has been honored with KPMG’s Golf Entrepreneur of the Year Award 2010. Listen to the the ten-time Major Champion’s plans for the ANNIKA brand group of businesses.

To watch these exclusive video interviews, read the latest KPMG golf business research and news headlines, visit:


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