Global Edition

Challenge Tour Grand Final tackles pace of play management with Tagmarshal

9.04am 3rd November 2023 - Innovation Centre

Pace of play and optimisation technology company Tagmarshal is continuing its partnership with the European Tour Group by offering its data monitoring services at the Rolex Challenge Tour Grand Final which is taking place in Mallorca this week.

Tournament organizers approached Tagmarshal to track player pace at the season-ending event, which sees the top players on the Race to Mallorca points list earn a place on the DP World Tour.

Tagmarshal has been working with the DP World Tour for nearly four years and also has a long-term partnership with the Club de Golf Alcanada, host to the Rolex Challenge Tour Grand Final supported by The R&A.

Tagmarshal International’s managing director, Stephen Knoop, knows there will be numerous benefits to using the technology and data – not just for Tour officials, but also for players and spectators.

he said: “Improving both the pace and flow of the play will result in a better experience for the players. With fewer hold-ups in play, and technology enabled line of sight for rulings, officials have an improved tournament environment, and the general public will enjoy a more fulfilling day of spectating.”

Tagmarshal’s optimization and pace of play technology has been improving pace of play and the player experience at hundreds of golf clubs since launching in the USA in 2015, where it is now in use at 35 of the country’s top 100 venues, including major hosts Whistling Straits, Valhalla, Erin Hills, Oakmont, Pinehurst, the Ocean Course at Kiawah, and some 500 other partners.

Its European expansion began in 2017 in Spain, at Club de Golf Alcanada, which received a 2023 Platinum Award for performance excellence in recognition of exceptional pace and flow of play and levels of on-course service at this year’s Tagmarshal Awards. Tagmarshal is now in use at 80 facilities across Europe, including the prestigious Real Club de Sotogrande, in Spain; the highly acclaimed Praia D’El Rey and West Cliffs resorts in Portugal; Ballybunion and Portmarnock in Ireland; and The Grove, Royal Portrush, Turnberry, and Carnoustie Golf Links in the UK.

Kristoff Both, Director of Golf at Club de Golf Alcanada, puts his trust in Tagmarshal: “I consider Tagmarshal a revolution in golf management. For the first time, we are 100% in control of what is happening on the course. On top of optimizing our course flow, we can empower our staff and have objective data to manage and continuously improve our operation.”

For more information, visit www.tagmarshal.com/demo

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