Despite the pandemic, the 5th Women’s Golf Day experienced record-breaking growth, with over 60 million impressions on social media reaching 28 million people worldwide.
Industry leaders, Tour players, venues, media, governing bodies, federations and golf brands all came together on September 1 to support the 2020 Women’s Golf Day, including new sponsor, Callaway Golf.
Antony Scanlon, Executive Director of the International Golf Federation, said: “The unprecedented international support for Women’s Golf Day in 2020 marks an exciting development for women’s golf. WGD has evolved into an industry leader and a driving force for the growth of the game for women.
“The WGD message to engage, empower and support women around the world has consistently brought more women into the sport in a comfortable environment. We are looking forward to seeing more growth around the world as more countries, federations, golf courses and women and men get involved.”
Over 900 venues in 56 countries have registered their location and held WGD events over the past five years. A growing body of evidence shows that women who join the WGD celebration events expand their connection to golf, whether they are new golfers or active players. Giving women the opportunity to participate in the game in a relaxed, informal setting and using the WGD event template of combining participation with a social component has been pivotal.
Elisa Gaudet, founder of Women’s Golf Day, is particularly proud of the achievements in 2020, as she explained: “Women’s Golf Day brings joy to women around the world and unites them regardless of their playing ability, race, religion, ancestry, national origin, or other potential exclusions. Women’s Golf Day welcomes all participants. This year that is needed more than ever. Despite the challenges we have all faced as a community, Women’s Golf Day has successfully united the industry by connecting brands, locations and federations to women who love the game or are just trying it for the first time.”
She added: “I am very proud of the WGD team that pivoted and created and executed a Digital Celebration on June 2nd and now helped hundreds of locations safely host events on September 1. The future looks very bright for women and golf.”