Following the successful launch of its report, ‘The Opportunity to Grow Golf: Female Participation’, giving insight into how golf clubs and courses can attract more female players, Syngenta has unveiled its latest case study video.
The video, which is a short documentary showcasing the successful beginner-to-member women’s golf academy developed by Maidenhead Golf Club, Berkshire, UK, can be viewed at: https://www.youtube.com/watch?v=CP0awzbGfTA
A key factor in the scheme’s success has been creating a bridge from introductory coaching to full club membership.
To achieve this, the club introduced a buddy system whereby female members welcome and mentor new golfers, enabling them to get out on the course and feel comfortable in club surroundings.
Of the 35 women who have joined the academy at Maidenhead Golf Club, seven have progressed to becoming full club members, with a similar number forecast for 2015. The club says it takes 18 to 24 months to transition from beginner to member, on average.
Simon Elsworth, Syngenta Head of Turf & Landscape EAME, said: “Maidenhead Golf Club is an outstanding example of a golf club that has listened to customers and thought carefully about the needs of prospective female players.
“Our research shows that the masculine atmosphere some golf clubs have can be intimidating to women. By having a structured, women-only coaching scheme and a buddy system supported by existing female members, the club is successfully engaging women in golf, potentially creating customers for life.”
To download Syngenta’s golf market research reports, visit: www.greencast.co.uk/uk/growing-golf
Maidenhead Golf Club http://www.maidenheadgolf.co.uk/