Global Edition

USGA Showcases Unifying Qualities of the Game

10.50am 17th June 2015 - Growing the Game - This story was updated on Wednesday, June 17th, 2015

There's a Lot to Love about Golf
There’s a Lot to Love about Golf

The United States Golf Association (USGA) has launched its new “There’s a Lot to Love About Golf” campaign, which features multiple television spots and animated digital banners that highlight golf as a game for everyone.

The six television spots and digital banners, created by DDB New York, will principally air in conjunction with the USGA’s summer schedule of televised golf championships, starting with this week’s U.S. Open Championship. In addition to 21st Century Fox’s wide national and international platforms including Fox, Fox Business, fox.com, foxsports.com, and the National Geographic Channel, the television spots will air on Golf Channel and TSN Canada.

This also represents the first time that a USGA television spot will air in Spanish (via MundoFox and Fox Deportes). The headline spot – “A Lot to Love” – debuted in early May on Fox Sports 1 during the inaugural U.S. Amateur Four-Ball Championship.

“The game of golf is really the star here,” said Sarah Hirshland, USGA senior managing director of Business Affairs. “Intended to be welcoming and inspiring, the campaign collectively shows where the USGA is devoting its resources relative to the game and its long-term health.”

Each television spot, with its corresponding digital ad unit, is themed to present several key messages and principles tied to the USGA’s mission, including:

  • “Champions Among Us” – a 30-second spot that highlights the USGA’s commitment to amateur golf, and its capacity to inspire those who play and love the game;
  • “The Social Game” – a 30-second spot that promotes golf as welcoming and supportive of friendly competition, as enabled by the USGA Handicap System™;
  • “First Green Kids” – a 30-second spot featuring an educational program that teaches children about science, technology, engineering and math through the lens of the golf course habitat; and
  • “Modernizing Rules Delivery” – a 30-second spot showcasing the digital applications – including the new interactive Rules of Golf Experience – developed by the USGA to help make the game easier to learn.

“Golf creates so many positive experiences through its unifying qualities,” said Hirshland. “We believe it’s important to share these messages that can both inspire – and connect with – a wide range of audiences.”

To view the USGA’s “There’s a Lot to Love About Golf” campaign, visit the USGA’s YouTube page

USGA www.usga.org

View more stories about ‘Growing The Game’ and latest list of Most-read stories

       

You can see the latest news letter here.

Follow us on Twitter and LinkedIn.            

Use the tabs above to select the section(s) which you wish to search.

Enter the name of the person, place, organisation or topic for which you are searching. Use as many words as required - there is no need to enclose them in quotation marks. Prefixing a search term with a hyphen/minus-sign will exclude results matching that term.

For example 'artificial -turf' will return results containing 'artificial' but not 'turf'.

In each month and year listed below every article that has ever appeared in golfbusinessnews is reproduced in reverse date order.