Global Edition

World-class line-up for KPMG Golf Business Forum

12.12am 19th February 2010 - Exhibitions & Conferences - This story was updated on Saturday, June 12th, 2010

Alexandra Armas, Executive Director, Ladies European Tour, photo credit Tristan Jones

KPMG has announced a world-class line-up of speakers for its seventh annual Golf Business Forum at Belek, Turkey, one of golf’s hottest new destinations and a country set for significant new resort and real estate development.

Under this year’s theme of ‘Rethink, Redesign, Reposition the global golf industry’, delegates and influential business leaders from in and outside of golf will be joined by former World Number One golfer, entrepreneur and course designer Greg Norman, plus Annika Sorenstam, one of the greatest professional golfers of all time and herself an emerging entrepreneur.

Mario Natarelli, CEO of FutureBrand, the global branding consultancy, will speak on how to successfully position and market golf developments, keeping the brand ahead of the competition.

Giovanni Gregoratti, Director of Citi Real Estate & Lodging Group, will offer insight into the banking industry’s appetite for golf-related developments, and give his recommendations on the appropriate project preparation and background work needed before developers approach organisations like Citibank.

Steve Mona CEO World Golf Foundation

They will be joined by over 35 leading golf industry professionals and Turkish developers at The Gloria Resorts, 12-14 May 2010, including:

The two-day event will include a focus on key issues facing the industry, insights from experts on marketing a golf development along with various topical debates, all moderated by CNN International’s Justin Armsden, sports anchor and presenter of the Living Golf show.

There will also be a dedicated session discussing the excellent prospects for Turkey as an emerging golf development sector, in addition to updates on the current economic state of the industry and financing trends, and opportunities within the golf industry on a local market level.

Andrea Sartori, head of KPMG’s specialist Golf Advisory Practice in Europe, the Middle East and Africa, said: “The Golf Business Forum is the leading golf business event for the EMA region and an excellent opportunity to expand your golf business internationally, meet and network with developers and investors, or simply learn from the experts on the key issues facing the industry.”

This year’s Golf Business Forum features an array of enjoyable and entertaining events to promote a meeting of minds, including cocktail receptions and lunches, golf outings at some of the finest golf and leisure facilities in the region and a spectacular gala dinner.

For more information about the Golf Business Forum and to register, visit:

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