Global Edition

The Scottish Golf Show ‘Goes Global!’

2.14pm 5th January 2021 - Exhibitions & Conferences

PSP Media Group, organisers of the Scottish Golf Show have announced today that the 15th staging of the event is set to be hosted online for the very first time.

Europe’s premier consumer golf show supported by VisitScotland is set to be held as a virtual event over two days on Saturday 27th and Sunday 28th February 2021.

The innovative move to present the event online is a timely solution to overcome the ongoing challenges caused by the current pandemic that limits the ability of organisers and exhibitors to stage live consumer events.

Since the cancellation of the 2020 show in March following the first COVID lockdown in the UK, PSP Media Group have explored a wide range of options for the show’s return in 2021. 

And having sought the input of many leading brands in the golf industry who have underlined their commitment to the event, the clear message was that the show must go on! News that the Scottish Golf Show will return early in the new year is a welcome boost for the golf industry and thousands of golfers who annually flock to attend the show each year.

The 2021 event promises a mix of engaging content driven by live activities including interviews, golf lessons, equipment tutorials and videos some of the world’s top golf destinations and experiences. Crucially, the virtual show will maintain the opportunity for knowledgeable golfers from Scotland and beyond to chat directly with key people from the world’s top golf brands on their interactive virtual booths.

Paul Grant, Managing Director of PSP Media Group, said: “Over the last 15 years we’ve consistently tried to innovate and evolve the event experience for those in attendance. This latest evolution would not be possible without the support of our partners and we’re grateful for their magnificent support and delighted to create a platform for a totally new consumer golf show experience online.

“It’s a great opportunity for all golfers to stay in touch with the world of golf and engage directly with the world’s top golfing brands through an immersive virtual experience.”

Paul Bush, Director of Events at VisitScotland, added: “Scotland is recognised around the world as the home of golf, with a proud history of innovation within the game. Therefore, it is exciting to see the Scottish Golf Show move to become a virtual festival of golf while also unlocking the potential to be attended by a global audience with no limits to access online. 

“VisitScotland is delighted to support the 2021 Scottish Golf Show and especially pleased to be part of such an innovative new experience at a time when fresh thinking and creativity is vital to both the golf and events industries.”

The Scottish Golf Show has become the unofficial start of the UK golf season for many Scottish golfers and now it will present an entirely new virtual format giving golfers around the world to the chance to enjoy the show for free ensuring maximum attendance globally over the weekend. Organisers also plan to reveal details of numerous exciting features and incentives over the coming weeks to ensure maximum impact for the loyal exhibitors supporting this event.

To register for further information and updates about this exciting new event, visit

 /  /  /  / 

In related news... (GBN) is for the many thousands of people who work in the golf business all around the world.

We cover the full range of topics both on and off the course. We aim to supply essential information both quickly and accurately in a format which is easy to use. We are independent of all special interest groups.


Click here to sign up for our free twice weekly golf industry news summary

View the latest newsletter here