Global Edition

Tagmarshal to host Virtual PGA Show webinars

12.03pm 15th January 2021 - Exhibitions & Conferences

Tagmarshal, the leader in golf course optimization systems, will be presenting a series of educational webinars for PGA professionals and other industry executives including a feature expert session at the 2021 Virtual PGA Merchandise Show.

“How Whistling Straits Uses Technology as a Player Experience and Efficiency Game Changer” will be the feature educational session on Wednesday, January 27 at 10AM EST. Hosting the webinar will be Mike O’Reilly, PGA, Director of Golf Operations at Whistling Straits and Destination Kohler, the site of the 2021 Ryder Cup. 

O’Reilly will share his insights on how technology has been a game changer at Whistling Straits, delivering exceptional player experiences and giving the course the tools to operate more efficiently. 

Attendees will earn 1 MSR point for attending the webinar and will learn about how technology enhances the player experience at Whistling Straits; how technology can increase operational efficiency, and the impact is on cost savings and revenue.

Complementing Tagmarshal’s Virtual PGA Show activity, is a line-up of other webinars and activities planned, taking place via its website during the week of the show.

Bodo Sieber, Tagmarshal CEO, said: “We’ve always found great value in attending the PGA Show – it gives us an opportunity to meet new customers and enjoy catching up with our existing partners and friends. This year, with the Show going virtual for the first time, we wanted to build on these personal connections – and look for opportunities to continue to add value and a sense of fun in the virtual space. We’ve been fortunate that several of our partners were on board to join us in a series of outstanding educational webinars.”

He added: “Since introducing Tagmarshal’s golf course intelligence software at the 2015 PGA Show, its technology has given golf operators the tools to continuously optimize and improve performance where they are able to set goals, track, manage and maximize their on-course operations, traffic and player flow for optimal efficiency, player experiences and revenue. Today more than 300 private, daily fee and resort facilities around the globe including 30 of the Top 100 US courses are Tagmarshal partners. We look forward to continuing this growth, improving our platform of services and building our partnerships during 2021.”

The first of the Tagmarshal Expert webinars is presented by Jim Lombardo, Head Golf Professional at Erin Hills. He will be hosting ‘How Erin Hills and Others Achieve Success by Optimizing the Player Experience, Efficiency and Revenue’, which takes place at 12pm US eastern time on Wednesday, January 27. Industry professionals who wish to view this 45-minute session must pre-register on

Other webinars include ‘Pace of Play: How Valhalla and Keystone Manage Field Flow to Deliver Exceptional Course Experiences’, which will be co-hosted by Kyle Cramer, PGA, of Valhalla, and Keystone’s Philip Tobias, PGA. The 45-minute session takes place on Thursday, January 28 at 10am EST.

On Friday, January 29 at 10AM EST, Bodo Sieber will discuss ‘How Pace of Play Makes or Breaks the Player Experience’. This 45-minute session is based on actual data compiled by Tagmarshal and is available to pre-registered industry professionals on the Tagmarshal website.

Preceding the PGA-featured educational webinar, Tagmarshal in collaboration with Golf Business Network (GBN), presented an exclusive webinar, ‘Pace of Play: How Do You Create Premium On-Course Experiences While Maximizing Efficiency’. The 45-minute session was hosted by Chandler Withington, PGA Head Professional at Hazeltine National. The webinar took place on Wednesday, January 13 and is available to GBN members on demand. 

In addition, Bodo Sieber has been invited to present at the  National Golf Course Owners Association’s exclusive Golf Business Conference on Wednesday, January 27 at 1:55om EST where he, together with Steven Borror, PGA Director of Golf at Bandon Dunes, will lead ‘The Modern Math: Dynamic Goal Times + Smart Intervals + Pace of Play = Revenue’.

To pre-register for the Tagmarshal educational sessions, visit, or to watch a demo, go to: or email contact@tagmarshal.comto book a live demo.


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