More than 350 club officials attended the 2015 Club Systems International (CSI) roadshow which showcased its market-leading golf club IT systems at 14 venues between January and March.
The series of roadshows update club managers, secretaries and owners on the improvements made to the cloud-based ClubV1 administration system, which is now 18 months old and already in use at in excess of 400 clubs.
CSI’s customer relationship manager, Darren Wood, who headed the team at the roadshows, said: “As I’m relatively new to the company, this was a great opportunity for me to meet both existing and potential new clients, and to get their feedback on not only our ClubV1 administration system but all our products and services.
“I was delighted that the response from existing users – and the views of club officials contemplating adopting the system – was overwhelmingly positive.
“There was also much interest in a new product being launched this summer, the ‘Digital Sign-In Book’. The book can provide both golfer and golf clubs with immediate personal liability and accident insurance cover whilst giving the club an extremely powerful marketing tool. All that is required is a name and valid email address to sign in and receive personal liability insurance for your round of golf.
“In the event of an accident, all claims will be dealt with directly by Swing SURE™ and their insurance partner ‘Lockton’, one of the world’s largest privately-owned insurance brokerage firms. The sign-in book utilises and integrates with the ‘Club V1’ administration platform which retains the email addresses to allow for future marketing opportunities.”
Richard Peabody, MD of Club Systems International, added: “The Digital Sign-In Book partnership with swingSURE™ has to be one of the simplest and most effective products we have ever designed. It will maximise the collection of golfer data, helping to provide clubs with the marketing assistance they crave. This is the game changer that we are all looking for.”
Since the successful 2014 ‘tour’ took the ClubV1 system on the road, 300-plus clubs have switched to run the system, with another 250 waiting to convert from their existing model.
Sidcup Golf Club switched to ClubV1 in early 2014 and club secretary Steve Armstrong said: “The ClubV1 system is a very user-friendly piece of software that has enabled our club to link together all our previous databases and websites.”
Paul Coombes, men’s handicap secretary, at the Warren Golf & Country Club, in Essex, which converted to ClubV1 in March, echoed his sentiments, adding: “It’s a quality system with good support.”
And Stuart Clement, handicap secretary at Morlais Castle GC, added, succinctly: “It’s an excellent system!”
The 14-venue roadshow launched at Deesside GC, Aberdeenshire, and culminated with a visit to Cardiff GC, on 12th March, taking in another 12 venues along the way.
Staff were able to discuss and demonstrate the whole of the Club Systems International range, including the Digital Sign-In Book; MerlinTouch EPoS – which is now available via a rental scheme; the Mini Merlin that is proving popular with clubs looking to offer ‘flexible’ membership schemes; Merlin Mobile, a tablet ideal for use by staff taking orders direct from the floor; the new PSiTouch screens, enabling forward booking, competition sign-in, score entry and swipe card transaction history; PSiBoard (Player Score Information Board), displaying live current information to members and guests; and CSiSites, the website design service which integrates sites with club software.
Club Systems International Ltd has been designing, building and supporting IT systems for golf clubs since 1982. Now, with more than 1,800 golf clubs in the UK and Ireland – along with customers as far afield as Dubai, Ghana and Sri Lanka – Club Systems International has grown to lead the UK and Ireland golf club market.
Club Systems International www.clubsystems.com
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