Global Edition

Product Preview & Launch Day, Jan. 26, To Kick Off Virtual PGA Show

4.18pm 19th January 2021 - Exhibitions & Conferences - This story was updated on Friday, January 22nd, 2021

The 2021 Virtual PGA Merchandise Show Week will begin on Tuesday, Jan. 26, with a special Product Preview & Launch Day to spotlight the latest merchandise and services of more than 200 participating golf manufacturers. 

Accessible exclusively to PGA Professionals, golf merchandise buyers and golf industry professionals, virtual PGA Show registration is now available at www.PGAShow.com. The virtual platform, www.virtual.PGAShow.com, is now open to approved registrants for early product discovery, manufacturer appointments and customized Show Week agenda planning.

Several participating companies have special plans to present virtual product introductions during Tuesday’s Product Preview & Launch Day with live and on-demand video events for attending golf industry professionals including the BioWave, Callaway Golf, DPP Golf, E-Z-GO, Focus Golf, Golf Surprize, Homestretch Golf, Prestwick Golf Group, Range Servant America, Tourism Ireland and TrackMan A/S.

Additionally, multiple exhibitors are building robust exhibitor showrooms; planning merchandise education sessions and video demonstrations; and scheduling group and one-to-one buyer meetings. The virtual PGA Show marketplace features vetted new companies, as well as traditional market leaders and established manufacturers. The latest list of Exhibitors is available HERE.

Marketplace appointment scheduling begins this week, with full event content provided live during PGA Show Week, Jan. 26-29, and available on-demand for an extended time after the PGA Show concludes. The exhibitor marketplace will remain open on an ongoing basis to help exhibiting companies and buyers drive commerce throughout 2021.

A compelling schedule of live and on-demand industry presentations and valuable educational sessions also will be available to golf industry professionals participating in the virtual PGA Merchandise Show. Phil Mickelson, 2021 Ryder Cup Captains Steve Stricker and Padraig Harrington, PGA Champion Collin Morikawa and CBS Sports’ Jim Nantz are among the industry speakers in the PGA of America Industry Presentations.

Additionally, influential, national-level experts from the world of business, golf operations, teaching & coaching and retail will lead succinct sessions tailored to deliver key tools, insights and valuable takeaways in the low-cost PGA Show Education Conference. PGA Professionals will have numerous MSR education credit opportunities through daily event participation and additional credits for each educational session.

While access to the virtual marketplace and industry presentations are free of charge, the full PGA Show Education Conference of more than 30 live and on-demand virtual sessions is available to PGA and LPGA Professionals for $95, and all other industry professionals for $125.

The PGA Merchandise Show, organized by Reed Exhibitions in partnership with the PGA of America, is the largest annual global summit for the business of golf. The easy-to-use virtual platform for the 2021 PGA Show will feature new product launch events, dynamic exhibitor showrooms, e-commerce applications, education sessions, industry presentations, one-to-one meetings, group networking, special events and PGA/LPGA player engagement programs.

Callaway Golf, FootJoy and Titleist are Platinum Sponsors and Cobra PUMA Golf is a Gold Sponsor of the 2021 PGA Show Virtual Experience and Marketplace.

The virtual PGA Merchandise Show remains a trade-only event, not open to the public.  Learn more at PGAShow.com and follow on Twitter, Instagram and Facebook

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