Callaway Golf, Taylor Made and Titleist & FootJoy are among a large number of key brands, which also includes Adams Golf, adidas, Ashworth, Ben Sayers, Cobra, John Letters, Hi-Tec, Lyle & Scott, Lynx, MacGregor, Mitsushiba, Powerbilt and Yonex, to be attracted to the inaugural Première Golf 2000 trade show which will be staged in Marbella, Spain, this November.
Première Golf 2000 is scheduled for the Marbella Congress Palace from November 14-17. The organisers say that it will be attended by a large number of the game’s major buying groups such as Europro, Nevada Bob and Tartan Golf plus leading independent retail groups such as Auchterlonies of St Andrews, European Golf, Robin Hood Golf and Terry Matthews Golf Shops. European buyers will also be attending in force.
Reed Exhibition Companies aim to replicate in Europe the hugely successful PGA Merchandise Show in Orlando. The buying groups and merchandise/equipment companies consequently see this as the ideal launch pad for the 2001 season. In addition to the PGA Merchandise Show, Reed also owns and manages the annual International Golf Show in Las Vegas and has recently acquired their equivalent golf event in Australia.
Golf professionals and buyers attending Première Golf will also be able take advantage of a special offer to watch the world’s leading golfers at the American Express World Golf Championship event at Valderrama. Première Golf 2000 is supported by the Andalusian and Costa del Sol tourist boards, Marbella Town Hall and the Andalusian Golf Federation who are collectively seeking to promote both the region and ever growing golf tourism business.
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