Providing a positive path from recession to recovery, and shining the spotlight on golf as a growing global industry, the 58th PGA Merchandise Show rolls out the red carpet for more than 40,000 industry leaders, PGA Professionals and retailers from 75 countries, and for nearly 1,000 of the brightest brands, manufacturers and marketers at the Orange County Convention Center.
Riding the momentum of a more buoyant economy, marked by a strong uptick in holiday retail sales and a higher stock market, the 58th PGA Merchandise Show will set the tone for the golf business cycle with an ambitious schedule of product launches, Education Conference seminars and a variety of special events.
The schedule is highlighted by a global golf announcement by the PGA World Alliance that will include news of a collaborative business development in China, and subsequent headliner panel discussion on the Asian golf marketplace featuring Greg Norman, Hank Haney and Michael Breed.
While nearly 1,000 companies, including 225 new to the PGA Merchandise Show, unveil their latest innovations and inventions, the 2011 PGA Merchandise Show Education Conference will explore important issues, trends and developments shaping the future of golf business.
PGA Merchandise Show Week got off to a productive start with the PGA Teaching & Coaching Summit at the Faldo Golf Institute, and with the PGA Magazine Merchandisers of the Year Conference at Reunion Resort on Monday and Tuesday in Orlando. The popular PGA Merchandise Show Outdoor Demo Day occupied the spotlight Wednesday at Orange County National Golf Center.
PGA Merchandise Show www.pga.com