Global Edition

More Keynote Speakers announced for EGCOA Golf Business Conference

4.03pm 3rd October 2016 - Exhibitions & Conferences - This story was updated on Wednesday, October 5th, 2016


The European Golf Course Owners Association (EGCOA) has announced a second grouping of speakers for this year’s conference between Wednesday 2nd and Friday 4th November in Amsterdam, the Netherlands.

The 2016 conference theme, ‘the BIG Opportunity” aims to develop new ways to take advantage of the big social, economic and marketing opportunities the sport is currently facing.

Andrew Davies is Director of WellPlayed and the CEO of a private family group which owns Eagle Ridge Golf Course in Victoria, Australia. He will provide valuable insights on valuing strategies and adopting the Big Opportunity of dynamic pricing in the European market.

Jonas Meyer is Head of Development at Players First and the Danish Golf Federation. He is speaking to explain how and why you should systematically measure the satisfaction of your customers. Golf courses in five countries across Europe are already using his method of data driven analysis, improving not only customer happiness but building opportunities to expand their profit margins exponentially.

CEO Lodewijk Klootwijk said on the announcement: “Both Andrew and Jonas are not only excellent speakers, but trailblazers in pushing the Big Opportunities available to the industry in the 21st Century”. He went on to say, “Jonas’s methodological approach to measuring customer satisfaction has allowed members in the Netherlands to revolutionise their relationship with their customers, whilst Andrew’s successful implementation of Dynamic Pricing strategy is something that, at the moment, we simply do not have in Europe”.

The 11th Golf Business Conference Europe takes place at the Novotel Amsterdam, Schiphol Airport. Tickets are now available with special rates for early registration.

The annual event hosted by the European Golf Course Owners Association is a once a year opportunity to get up to speed with the latest trends and developments in the European and worldwide golf arena. On average 150-200 (multi) golf course owners, managers and industry professionals from around Europe attend the conference. The conference provides delegates with a unique opportunity to network in a like-minded international environment and to discuss current issues, developments and opportunities with decision makers from all levels of the golf industry.

European Golf Business Conference


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